Digital, BI, and Data Analyst with over 5 years of experience in digital campaign analysis and 3 years specializing in data visualization using Power BI and Tableau. Skilled in transforming complex data into actionable insights to drive marketing performance and strategic decision-making.
I'm a Digital, BI and data analyst
Digital and BI Analyst with a strong foundation in data-driven storytelling and a passion for uncovering insights that guide business growth...
Data Analysis & Interpretation
Expertise in analyzing complex datasets for business growth.Digital Marketing Analysis
Skilled in assessing digital marketing campaigns to optimize performance and ROI.Data Visualization & Business Intelligence (BI) Reporting (Power BI, Tableau)
Developing comprehensive BI reports that guide decision-making.Storytelling with Data
Making complex information understandable and actionable for stakeholders.
Analyzed and interpreted complex datasets to support strategic decision-making. Created reports and dashboards with Power BI to visualize data trends and performance metrics, enabling data-driven insights for stakeholders. Methodology : Agile.
Collaborated with cross-functional teams to gather and analyze business requirements. Utilized tools like Google Analytics, GTM/ GTM Server -side and Looker Studio to track website performance and user engagement.
Supported the planning and execution of digital marketing campaigns, enhancing brand presence across various channels.SEO analysis for website, including keyword research and recommendations for content optimization.
Coordinated with teams to develop and implement digital marketing strategies that increased engagement and sales in the marketplace. Growing the Facebook page to 50,000 followers and Instagram to 15,000 followers, which boosted The brand.
Developed a comprehensive dashboard on global population trends, visualizing metrics such as population growth, demographic breakdowns, and regional comparisons.
Worked on visualizing survey data and integrating it with CRM data to track customer feedback and behavior, providing actionable insights for marketing and sales teams.
Built an interactive dashboard in Looker Studio to analyze and monitor marketing campaign performance, integrating data from multiple sources (e.g., Google Analytics, social media, CRM).
Utilized Qlik Sense’s Data Load Editor and Data Manager to load, clean, and transform large datasets, ensuring data accuracy and reliability for analysis.
Configured and implemented the Didomi consent banner to collect user consents in accordance with GDPR requirements, ensuring that data collection practices adhered to regulatory standards.
Implemented and configured Google Analytics 4 (GA4) to track user behavior, engagement, and conversion events across digital platforms.
mplemented server-side tracking with Addingwell to improve data accuracy,reducing the impact of ad blockers and ensuring compliance with privacy regulations.
Implemented and customized tags for Google Analytics 4, conversion tracking, and remarketing, allowing for enhanced tracking of user actions and improved campaign performance analysis.
Planned, launched, and optimized Facebook Ads campaigns to drive brand awareness, engagement, and conversions, achieving (20% increase in conversions for MOLATO MARKET).
Conducted in-depth analysis of click patterns, scroll depth, and user interactions to enhance website usability and optimize the customer journey.
Designed and developed a personal portfolio website using HTML, JavaScript, and CSS to showcase projects, skills, and professional experience.
Managed and optimized the back office of the e-commerce platform on PrestaShop, overseeing day-to-day operations and ensuring smooth functionality of the online store.
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